Search Engıne Optımızatıon

Search Engine Optimization

Your customers’ shopping journey starts online, which means that your customers search online before making any purchase. The vast majority of them only trust the results on the first page when deciding to buy any product or service. In short, your customers prefer the first ranked companies because users expect leading brands to appear at the top.

It is impossible for searchers to recognize you without seeing you. Be visible for your customers!

How can I reach my target audience?

Search engines are the fastest and easiest way to reach your customers who are looking for you. Today, 3.5 billion searches are made daily using the Google search engine. For each query, there are thousands or even millions of web pages that may contain relevant information. So, how do search engines determine the content they will show in your search results? If we go through the world’s dominant search engine Google, let’s briefly summarize how Google helps searchers.

How do search engines work?

Your customers type some words related to your products or services into the search boxes. Google analyses these terms, understands your intent, matches your search with sites in its archive and lists related pages. The first sites that appear are the best results in the Google search engine.

How are the best results determined?

Before you search, web crawlers collect information from hundreds of millions of web pages, archive them, organize them according to their own criteria and list them in the search index. Google, for example, uses more than 200 criteria to determine organic search page rankings. It lists the best results related to the search made by the user.

What is SEO, Search Engine Optimization?

Search engine optimization is a detailed study to bring the entire site to the standards demanded by search engines, not to make minor adjustments to some parts of any website.

The purpose of this work, which is carried out in line with a strategic marketing plan, is to attract more focused visitors to the site and to provide the best experience to all potential customers browsing the site and thus to be listed permanently in the top positions.

How We Work?

Before starting our search engine optimization service, we analyze your sector, your competitors and you, then we create a special strategy for you and ensure that you get results in 100s or even 1000s of words.
Keyword Research:
Keyword research forms the basis of SEO studies. In this step, important keywords and phrases are determined to reach the targeted audience. Research is done to understand which keywords can help potential visitors find your website.
Content Optimization:
High-quality content containing keywords is created. This content can include pages on your website, blog posts or product descriptions. Content is optimized to improve the user experience and meet the needs of visitors.
Technical SEO:
The technical structure of the website is reviewed and optimized. These include page speed improvements, mobile compatibility, URL configuration, sitemaps and other technical details. It is also important to ensure that pages are indexed correctly to help search engines index your website better.
Link Building (Backlink):
Building inbound links (backlinks) from high-quality and trusted sources that lead to your website is an important component of SEO. This can increase the authority of your website and provide more trust to search engines.
Analysis and Monitoring:
SEO service includes regular monitoring of your website’s performance. Search engine rankings, traffic, conversion rates and other metrics are regularly analyzed, and strategies are updated when necessary.
Local SEO (Local SEO):
If you are a business, local SEO is important for targeting local customers. Local SEO strategies can be used to increase the visibility of your business in local business directories and maps.
SEO Consultancy:
SEO service providers can provide consultancy to clients to develop strategies, create content, and make technical improvements.

SEO service is a complex process that requires a professional approach. It is often recommended to contact experienced SEO experts to develop and implement a customized SEO strategy based on the specific needs and goals of your website. This can help your website achieve better rankings in search engines and more organic traffic.